Technology Trends in 2016 for the Hotel Sector
As hotel technology trends continue to develop at a relentless speed, it can be difficult for hoteliers to keep pace, let alone look to the future.
However in the year to come, the direct impact of technology, especially with the continuing rise of mobile to communicate with hotels; savings and improvements means that managers really need to be aware of latest trends.
Here are three key trends for hoteliers to take advantage of integrated technology such as room booking and management software and stay ahead of competition, whilst creating a great guest experience.
Trend 1: Transformation in Hotel Online Search
Just as hotels become used to SEO and the seemingly unstoppable supremacy of OTAs, Google intends to disrupt the market with the potential to completely overhaul hotel search and booking.
With the introduction of enhanced search results and expanded direct commission based bookings; guests will have the opportunity to book directly with Google alongside choices such as booking.com and Expedia.
How will this impact hoteliers? It provides a great opportunity for hoteliers to step up and show the best deals are to be had when booking direct.
If you can offer a seamless booking experience direct from your website using integrated hotel booking software, guests can have peace of mind that they are booking commission free and receiving live inventory and rates, benefitting from the best of Google and pure hotel management technology at the lowest lowest cost.
Today’s hotel booking software also provides the opportunity for hoteliers to present a more personalised approach to booking so that consumers feel their exact requirements for their stay will be achieved.
Is your hotel management software seamlessly integrated with the hotel website to deliver real time inventory and rates?
Trend 2: Balancing Providing with Enabling Guest In-Room Technology
With in-room technology almost regarded as ‘expected’ by the guest today, the keyword in the hotel industry for 2016 will be ‘enablement.’
Mobile devices are now pervasive in everyday life and guests expect to enjoy the same experience during their stay as at home, travelling with an ever-growing list of Wi-Fi enabled devices.
In response, hotels alongside offering in-room entertainment, need to focus on the provision of fast and reliable Wi-Fi services as standard to enable guests to watch Netflix, check their emails, read a Kindle, update their Instagram and track their fitness on a smart watch – often at the same time.
Hotels also need to ensure multiple operating systems are compatible with the in-room smart television. It is already being seen that failure to accommodate either of these services will be reported in reviews and influence potential’s guests and their decision on which hotel to book.
Trend 3: Technology as a key to new hotel business development
Hotel technology has two important dimensions, to support staff and the management team in delivering a great guest experience. Secondly, it can provide the guest with the opportunity to enjoy a great overall experience in terms of their stay.
Today hotel management systems bring together all aspects of the hotels operation, from the online booking experience to guest check in and out, as well as a raft of administrative tasks related to guest billing and communications. This provides the hotelier with the opportunity to save time, reduce costs and improve the efficiency of service delivery.
Hotel leaders are looking to technology to provide new business development opportunities, whether through disruptive digital marketing techniques or next generation room booking software such as NFS roomMaster.
One hotel group that has instantly noted a difference in using roomMaster hotel management software is award winning The Hebasca Group, which compromises Tommy Jacks Beach Hotel, Hebasca and An’Mor in the heart of Bude.
Says General manager Bo Strohm: “roomMaster from NFS has been invaluable as a total solution provider to which we have come to rely. The multi-level functionality simplifies administration tasks so that we can run our hotels even more efficiently than before. roomMaster’s flexibility also allows us to integrate even more tasks into the software such as gift cards, allowing the technology to evolve with us as we grow, ultimately for the benefit of our guests.”
roomMaster from NFS is a fully integrated property management software for hotels from ten to more than 1,000 rooms. It easily and seamlessly handles reservations, sales ledger, point of sale, gift cards, sales and marketing functionality and the ability to make better rate decisions through dynamic yield management.