How connectivity and technology are critical to hotel management
Current thinking on prospects for hotels in the UK from PriceWaterHouseCooper (PWC) has cited four ‘megatrends’ of which one is ‘breakthroughs in technology and connectivity.’
In its latest UK hotels forecast 2016, where the mood is positive for the sector, PWC shows how UK hotels will continue to benefit from the improving economic and travel backdrop. And those that will grow the most will take advantage of the sharing economy impacting on the hospitality and leisure industry.
The trend of the sharing economy, first raised by PwC in its 2015 forecast ‘Growth beds in,’ has been introduced as ‘a new breed of traveller is emerging.” The report quotes:
“Call them ‘Generation Y’, Millennials or Digital Natives, much has been written about a young, tech-savvy generation, who see their hotel marketing literature with a quick scan on TripAdvisor – and who, with one click, get the best deal available through price comparison sites like Trivago. Oh, and they’ll probably do all this on their smartphone or tablet.”
One company that is partnering with hotels across the UK and the globe to ensure they have the right hotel management technology in place to support this new approach to hotel booking systems is NFS Technology Group (NFS) and specifically, its roomMaster hotel booking software.
The hotel pms linked fully integrated with online booking providers is critical to delivery of reservations to the hotel from the growing online community.
Says Luis de Souza, CEO of NFS: “Our experience as a provider of hotel booking software confirms how technology particularly the online aspects of hotel reservations is key to attracting the new generation of travellers, who we know operates increasingly on the move and expects a quick outcome searches on their smart phone.”
Bo Strohm, General Manager of Hebasca Group of hotels and user of roomMaster hotel booking software added: “roomMaster from NFS has been invaluable as a total hotel management system to which we have come to rely. The multi-level functionality simplifies administration tasks so that we can run our hotels even more efficiently than before. roomMaster’s flexibility also allows us to integrate even more tasks into the software such as gift cards, allowing the technology to evolve with us as we grow, ultimately for the benefit of our guests.”
The trends identified in the PWC report confirm the importance of technology for hotel management as well as connectivity to online distribution to maximise hotel revenues. Software like roomMaster used by over 6000 hotels worldwide provide the hotel management environment to take the greatest advantage of current market trends.